The real estate arm of telecommunications giant Rogers has announced a massive Rogers condo development, with extensive retail component, near Square One Mississauga.
The City of Mississauga has just approved Rogers Real Estate Development Limited’s site-plan application to build a temporary sales centre on a 16-acre parcel of downtown Mississauga greenfield.
Mississauga city planners have expedited approval for the sales office, which will be a temporary structure.
The application for actual site plan approval is still pending, but the city of Mississauga has already approved in principle the master concept plan for the site. Planning for this latest huge Square One development has already been in the works for several years.
M City Mississauga
The proposed massive Rogers condo development is being branded as “M City”, and will be a 10-tower development on the vacant lands bordered by Burnhamthorpe Road W. on the north, Confederation Parkway on the east, Webb Drive on the south, and Pinnacle International’s Grand Park development on the west. The development is situated directly south of the massive Amacon Parkside Village, on the opposite side of Burnhamthorpe Rd. W. There will be several new internal streets, as well as significant new retail, and a city park.
There are 10 highrise towers proposed ranging in height from 21 to 60 storeys in height. The towers would extend from podiums that are 3 to 6 storeys in height. The developer’s promotional brochure states that “the broad range of tower heights at Rogers M City will contribute to the visually distinctive and rapidly evolving Mississauga skyline. Towers will be oriented to take advantage of views of Mississauga City Centre, Lake Ontario, and major open spaces.”
The first phase of the multi-block development could well be a 51-to-60 storey signature tower on the southwest corner of Burnhamthorpe Road West and Confederation Parkway.
Rogers originally approached Toronto developer Urban Capital in 2011 for help with the development process, according to an article in the December 2012 issue of Urban Capital’s company magazine.
The article states that the project is slated to become a 4,500-unit multi-block, mixed-use development. Eventually, 12,000 people could end up calling the future community home.
Urban design firm Cooper Robertson and architect Rudy Wallman, principal of Wallman Architects, acted as consultants.
“We wanted to create one or two very important signature towers on Burnhamthorpe,” Donald Clinton, partner at Cooper Robertson, is quoted as saying in the article.
“If you are downtown and you look west and east, we’d like Garden City’s towers to be as important on the skyline in the west as the Absolute World towers are in the east,” he added, referring to the iconic towers by Fernbrook Homes and Cityzen Development Group sometimes called the Marilyn Monroe towers.
Rogers Real Estate filed a trademark application for “M City,” tech blog MobileSyrup reported in July, a month after the sales centre application was handed in. The trademark filing included a logo and is related to real estate services, according to MobileSyrup.
Site Plan Approval
Rogers Real Estate will have to submit a site plan application to the City, as well as an application to remove the “H” holding symbol on the land — a type of rezoning application — to proceed with the project and apply for building permits.
The lands are already zoned to permit the type of urban mixed-use that the Rogers condo development is proposing. But the holding symbol doesn’t allow development, and it can only be lifted once an agreement is reached with the city to work out servicing requirements, such as sewage and road infrastructure.
The City’s review process for a site plan approval usually takes about a year, so it will be some time before shovels can break ground.
with files from buzzbuzzhome.com
